Guinness Conference and 250th anniversary

Introduction

Guinness Marketing Conference and 250th anniversary

The Challenge

The objective of the conference was to engage and empower every member of staff attending, to leave the conference believing anything is possible!

The conference started with group workshops a plenary session and then specially designed team building activities. The Malta Guinness Street Dance team kicked off the afternoon session followed by a total group drumming activity. These activities carried the conference to a natural crescendo,energising and exciting the attendees.

They finished on a real high as one winning team before the evening event which started with staff arriving to Informal Poolside BBQ with Brand hero bars positioned around the venue, attendees later proceeded indoors for dinner and entertainment.